Senior Demand Generation Marketing Manager

We are looking for an experienced B2B digital marketer to step into a high-impact maternity cover role, supporting our marketing team in driving revenue growth and target audience engagement. This is a hands-on position where you’ll manage core digital channels, optimise our website, and lead performance-driven campaigns to generate demand for our payment automation and cash management solutions.

You’ll cover key responsibilities from our content & digital marketing team, meaning you should be comfortable working across website management, SEO, paid search/social, and content marketing. This is a fantastic opportunity to join one of the UK’s Best Workplaces® and a high performing marketing team.

What you will do:

Growth & performance marketing

• Analyse and report on marketing campaign performance
• Collaborate with sales, product marketing, and ABM manager to align demand generation efforts and deliver revenue-generating campaigns
• Collaborate with sales & marketing to improve conversion rates and funnel efficiency

PPC & paid media

• Working closely with our performance marketing agency and freelancers, manage paid campaigns across Google Ads and LinkedIn
• Monitor and optimise performance to maximise ROI

Content & copywriting

• Execute on existing content strategy, ensuring alignment with marketing campaigns and SEO goals
• Create and optimise copy for landing pages, ads, social channels, and campaigns

Oversight of website & SEO

• Manage SEO strategy in partnership with our SEO agency and Marketing Director, ensuring best practices in technical, on-page, and content SEO

What we’re looking for

• Significant B2B marketing experience, ideally in SaaS or technology
• Proven experience managing websites, SEO, and paid acquisition channels
• Strong copywriting and content marketing skills
• Analytical mindset with experience in tracking and optimising performance
• Ability to ramp up quickly and deliver impact in a fast-moving environment

Benefits

• You will be entitled to 25 days’ holiday + 8 bank holidays
• Birthday off work.
• 2 Volunteer days a year.
• The option to purchase additional days holiday.
• We operate a Salary Exchange pension scheme which you will be auto-enrolled into from day one of employment.
• Free Gym Membership with Pure Gym or £240 yearly Wellbeing Allowance
• Cycle to work scheme after probation
• Health cash plan
• Free breakfast & lunch food when in the Manchester office
• Discounted Parking in Manchester
• Access to training – both internal and external
• We plant a tree for every new joiner that joins us!
• We are a Dog-Friendly office
• and many more!

Check out our Company page on the Great Place to Work website: Working at AccessPay | Great Place To Work® UK

Our employees live by our company values:

Always Learning: Our team are a naturally inquisitive bunch, always striving to become experts in our field. We are committed to sharing knowledge and skills with our colleagues and customers. AccessPay provides an environment that fosters personal development and professional growth for all of our people.

Supportive: Helpfulness sits at the heart of our culture – when we win, we win as a team. We agree on shared goals, collaborate constantly, and drive relentlessly in pursuit of those goals. We also understand the importance of fun, both working hard and celebrating our successes.

Driven to Achieve: We are passionate and energetic – whatever the mission. When we encounter challenges we show courage, resilience, and initiative to overcome them.

Committed to Excellence: Through our technical prowess, creativity, personal integrity and accountability, we deliver exceptional outcomes and exceed expectations time and time again.